Journal

Notes from the studio.

Practical thinking on brand, web, growth and AI. Short reads, written to be useful.

Web & Growth4 min read Why your business website should load in under two seconds Speed is the first impression your website makes. Here is why slow sites lose customers, and five practical fixes any small business can ask for. AI5 min read Human-led, AI-enabled: how we use AI without losing the craft AI can make creative work faster, or it can make it forgettable. Here is the line we draw, and how we keep people in charge of every result. Brand4 min read Brand before logo: five questions to answer before you design anything A logo can't fix an unclear business. Answer these five questions first, and every design decision after them gets easier.

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